How to Design a Great Landing Page Website

When you start a new website, consult tutorials and even install a template, it may be difficult to really organize your content so that it serves your visitors well. If you want more customers and solid conversions, then you need to know exactly what order your homepage content should be in to maximize your work.

Home Page Structure

You'll want to give a lot of focus to the hero section of your website, which is large, bold and above the fold. You don't want new user traffic to exit your website here and create a detrimental bounce rate. Hook clients in five seconds or less. Your headline, title and subheading should be succinct and highlight real results.

A Clear Call to Action

This is most often a button that stands out to most with some kind of color code. It should be extremely prominent and specific. It is most effective if you use a color that isn't used for anything else. That way, visitors associate that color with taking action.

Emotional Imagery

Use a photo that actually evokes an emotional response and shows a happy result. Generic stock photos will appear fake, so shop around for more realistic examples. The results of your labors on behalf of the custom should be obvious.

State a Problem and Provide the Solution

Talk about a big pain point for your customers, use examples or use statistics. Then present the solution with some handwritten copy. Be careful about using AI to generate content for your homepage as this can cause your website to get flagged. If you can pull it off, add a video to advertise alongside your few explanatory paragraphs. This will improve your conversion rate and that's why it comes next in line down your page.

Introduce the benefits and use fun iconography

Benefits and features are wonderful opportunities to sell your product or service. Use verbiage in your subheadings that is limited to 2-3 words. The visuals will illustrate the benefits too.

Give Proof, Testimonials, Reviews

This may take the form of a client logo slider, which is fine, but also add their photo if you can. Grab those 5 star reviews and glowing testimonials. If you have a stunning grand total of popular reviews, you can mention that here too. Similarly some websites will show total downloads, hours saved, dollars saved or some other brilliant number. Strike emotions with one amazing result that stands out.

Don't Forget Your FAQ Section, Even on a Landing Page

You can give website visitors the extra option to expand commonly asked questions with your thoughtful answers. You can add 5-20 FAQs and really not even take up much room if you leverage accordion menus. This also has a great impact of Google "Others also ask" questions and featured snippets. If you can link to homepage video instructions, do so, because that sells you as an authority.

Conclusion

Spend most of your web design time on the homepage. This is used on your root domain and generates the most traffic, backlinks and interest. Order things right and you can make visitors feel comfortable with navigating the landing page.

Finally, consider sticking to a set library of UX guidelines like those with Bootstrap or Google Material Design. This does wonders for the consistency of your presentation.